LIVE Webinar: Parking Industry Apps: A Results Based Approach to Social Media

Wednesday, June 19, 12-1 pm EDT

No matter the size of your business, you have to be where your customers are. In today’s economy, that means being active in social media. Join our experts as they discuss how parking professionals can make the most of this newly emerging opportunity to connect with your consumer, to shape your brand, and develop long-term customer relationships.

In this presentation, participants will learn:

  • Customer Connection: How to approach content and keep customers engaged through charities, fundraisers, deals, and discounts.
  • Branding: Find the value in a relationship that you can foster between the consumer and your brand.
  • Promotions: Craft compelling promotions to draw more people to use your product/service and/or facility and create a contagious pass-along effect.
  • Consumer Education: Develop and leverage a plan to share information over an extended period of time.
  • New Product Development: Leverage social media to draw upon the knowledge of crowds to identify new products and innovative new directions your business may be taking.


Stephen Strong, ParkWhiz, Vice President of Marketing
Stephen has 19 years of interactive marketing experience on both the advertising agency and product marketing sides. He spent eight years as the Director of Interactive at DraftFCB, building a world-class digital organization for Chicago’s largest advertising agency. Prior to ParkWhiz, Stephen served as Global Director of Interactive at Alberto Culver and Unilever, developing interactive marketing programs for leading beauty CPG brands.

Stephanie Bixeman, Minuteman Parking, Director of Marketing & Business Development
Stephanie Bixeman is a sales and marketing professional who has been with Minuteman Parking for three years. Her experiences include both consumer and B2B sales, which have both required online marketing alignment and a strategic sales process. She has had the opportunity to participate in a variety of marketing and strategic management courses, including Frank Covey’s “The 4 Disciplines of Execution.” Stephanie is a member of NPA.

Cara Hyder, LAZ Parking, Director of Marketing & Business Development
Cara Hyder is the Director of Marketing and Business Development for LAZ Parking in Boston. She has been in the Parking Industry for close to 4 years, and has over ten years of experience in the Marketing field. Cara specializes in new business development and client relationship management utilizing new technologies to drive revenues.


$30.00 for NPA Members
$55.00 for Non-Members
Register >>

Exclusive 10% Off Book Offer for Webinar Attendees

Executive Perspectives on Growth and Competitive Edge: Insights from Parking Industry Innovators

As a special bonus, attendees of the June 19th webinar can get 10% off NPA's Executive Perspectives on Growth and Competitive Edge: Insights from Parking Industry Innovators.

How It Works: Register for the webinar. After you attend, you'll receive an email with your 10% off book discount. Order by June 1st before the offer expires.

About the book:

In this eBook, commercial and private sector parking innovators address best practices, how to build success and grow your business. This bottom line eBook is your resource to focus on ways to innovate to continue to deliver value and results.

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NPA member price: $69 (Only $62 when you register for the webinar)*
Non-member price: $89 (Only $80 when you register for the webinar)*
Plus shipping & handling.

» Continue to bookstore to purchase at regular price
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*Price is valid only for webinar registrants, and purchase must be made by July 1st. Shipping and handling additional.